Among some wine consumers, Grenache may not be as well-known as Australia’s major red varieties of Shiraz, Cabernet Sauvignon and Merlot. However, Grenache has a distinguished history in world and Australian wine production, and the latest sales data suggest the recent resurgence in its popularity continues.
Grenache is performing well in the Australian on-trade market. According to Wine Business Solutions, Grenache is the fourth most listed red wine in the on-trade behind Shiraz, Pinot Noir and Cabernet Sauvignon. In 2019, there was a 21 percent increase in Grenache listings, from a 5.4 percent share of red wine listings to 6.6 percent.
Demand for Australian Grenache is growing internationally. Over the past five years, the value of single-variety Grenache exports has more than doubled, from $2.4 million in 2014 to $5.5 million in 2019. In 2019, bottled Grenache exports averaged $13.14 per litre, more than double the bottled red wine average value of $5.43.
Wine Australia has released an interesting article about the rise of this mighty grape. To read more CLICK HERE.